About HANATRA & The Finishing Friction Problem
The Problem We're Obsessed With
You know the feeling.
You start a project with excitement. Make progress for a few days. Then... nothing. It sits there, 80% complete, haunting your to-do list for months.
This isn't a willpower problem. It's not laziness. It's called finishing friction - the invisible psychological barriers that make completing projects feel impossible.
We've spent the last 18 months studying why brilliant people struggle to finish what they start. The answer isn't more productivity apps. It's understanding the exact moment momentum dies and building AI that prevents it.
Why HANATRA Exists
HANATRA LIMITED was founded in June 2025 with one mission: eliminate the gap between starting and finishing.
Most Productivity Tools
Help you organize tasks
Areia AI
Helps you complete them
We're not building another to-do app. We're building the first AI that understands finishing friction and destroys it in real-time.
Meet the Founder
Shaahan Afzal
Founder & CEO
After watching countless smart people (including himself) struggle with unfinished projects, Shaahan became obsessed with one question: "Why do we stop when we're so close to the finish line?"
The answer led to 18 months of research into productivity psychology, AI development, and building the first system that actually helps people finish what they start.
Background:
- • AI systems developer and productivity researcher
- • Built multiple AI-powered automation systems
- • Personally struggled with finishing friction for years before solving it
- • Now completes 90%+ of started projects using Areia's AI methodology
"I built Areia because I was tired of being someone who starts everything and finishes nothing. Now I'm someone who finishes everything I start. That transformation is what we're offering."
How Areia AI Actually Works
The Science Behind It:
Friction Detection
AI identifies the exact moment you're about to quit
Atomic Breakdown
Complex tasks become impossible-to-fail micro-steps
Environmental Control
Smart distraction blocking when you need focus most
Momentum Visualization
See progress in ways that motivate completion
Unstuck Coaching
AI guidance when you hit mental walls
Real Result: Projects that used to sit unfinished for months get completed in days.
The Beta Opportunity
2025 TBC: We're launching Areia AI - limited free beta availability.
Current Status:
- Landing page live (you're here)
- Social accounts launched
- 1000+ early visitors in first 12 hours
- MVP development has started
- Beta launching 2025 TBC
What You Get:
- • Immediate access to the beta
- • Direct access to founder via Discord
- • Weekly development updates and demos
- • Your input shapes every feature we build
- • First to test new AI capabilities
The Truth: We have zero paying customers right now. We're pre-revenue, pre-product, but post-solution.
You're not joining thousands of users. You're joining the first 100 people who will help us build something that actually works.
Company Details
Legal & Contact:
- Legal Entity: HANATRA LIMITED (UK)
- Founded: 2025
- Team Size: 1 founder
- Funding: Bootstrapped (no investors, no BS)
- Contact: hello@hanatra.com
Development Stack:
- • Cross-platform desktop app (Windows + Mac)
- • AI-powered backend for friction detection
- • Minimal, distraction-free design philosophy
- • Aesthetically pleasing UI design and smooth UX
Questions? Email Shaahan directly:shaahan@hanatra.com
Updates: Follow @HanatraAI on X and Instagram